August 06, 2023

By Afzal

Community is where everyone is an artist and audience at the same time.

Every creative's journey embarks with the aspiration of building their audience, their 1000 true fans, who support and invest in the creations and concepts born from the creative’s intuition. This support enables the artist to pursue their craft full-time without concerns about other means of income. However, building an audience can be a difficult endeavor, and the path to doing so varies depending on one's niche. The journey to finding your audience often involves trial and error, a process of discovery and learning.

Let’s first focus on some major differences between an audience and a community:

Audience: Loves your work, they may not know you personally. You may not know them personally or completely.

Community: Loves your work, knows you. You love their work, you know them. You are connected because of the same shared passion.

For aspiring creatives or creatives who are struggling to establish an audience, a community can be really helpful. Communities are formed with people that share the same passion, communities bring together individuals who share the same madness for their craft. Finding a community that perfectly aligns with your uniqueness might seem unreal, but that doesn’t mean a community for you doesn’t exist. Your style and craft might be unique but there’s something that can still help you find your community and that’s your niche, try to find communities within the same niche. Another way would be to form your own community but finding people for your community would also be as tough as finding an audience for your craft.

So if you are planning to start or have started but struggling to build your audience, try joining an existing community that falls under your niche.

Thank you!

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